Most family law firms run like old-school baseball teams.  They trust gut feel over hard numbers.  They chase impressions and clicks instead of signed clients.  They hire when they feel busy, not when the math says they’re ready.   They’re grinding every day but can’t prove they’re actually moving forward.  In 2002, Billy Beane faced a similar problem. His Oakland Athletics had a $40 million budget to compete against the Yankees’ $125 million. He couldn’t afford the star players everyone else was chasing. So, he found an edge.  The entire league was obsessed with flashy stats—batting average, RBIs, stolen bases. Beane ignored all of it. Instead, he built his team around the one metric that actually predicted wins: on-base percentage.  He won 103 games at one-third the cost. They called it “Moneyball.”

A decade ago, we borrowed that playbook at Sterling Lawyers.  We identified the eight numbers that actually predict whether our family law firm grows or stalls.   Then we built a system around those numbers—what to track, what “good” looks like and exactly what to do when a metric falls short.  We run this system every single week. That’s how Sterling grew from two attorneys in a small office to an $18 million firm with 27 attorneys across multiple locations.  Now we’re teaching you how to do the same.

On March 3, join Tyler Dolph (CEO of Rocket Clicks, Co-Owner of Sterling Lawyers) and Anthony Karls (President of Rocket Clicks, Co-Owner of Sterling Lawyers) for a free, hands-on masterclass where we’ll walk you through the three critical moves to “moneyball” your family law firm:

SCOUT IT: Learn the eight metrics that reveal whether your firm is winning or losing.

SPOT IT: Run a 15-minute diagnostic that pinpoints your biggest bottleneck. Is it your answer rate? Show rate? Close rate? You’ll know exactly where you’re leaking revenue—and what to fix first.

PLAY IT: Build the weekly rhythm that turns data into decisions. Stop running your firm like a practicing attorney and start running it like a CEO with total clarity and control.

This is the exact operating system running inside Sterling Lawyers right now.  And for the first time ever, Anthony Karls will demo it live by pulling real data and walking through the calculations so you can see exactly how we diagnose problems and make decisions.  This webinar is for family law firm owners who are wondering why “busy” never turns into “profitable.”  Give us 45 minutes. We’ll give you a system you can run in 15 minutes and answers you’ve been chasing for years

REGISTER: You will be prompted to log in using your AAML credentials, then click the Register button in the right-hand corner. You will be taken to a separate page to complete registration and payment. Once completed, you can easily find your purchase through My AAML Library.

Note: AAML launched their new Member Portal in May – if this is your first visit to the new system, you will have to setup your new AAML login. Please email office@aaml.org if you need assistance with your AAML profile.

Complimentary to All.

This program is not eligible for CLE credit.

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